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Znak it! from the content provider’s perspective
Let’s continue with our example.
As a world-class educational institution, the school wants global visibility and outreach to the most motivated and talented individuals. On the other hand, maintaining a high-quality, high-traffic, interactive website, let alone sending out application packages and catalogs to thousands of potential applicants, can be costly and sometimes counterproductive. Thanks to Znak it!, IESE could save a lot of resources, perhaps even earn some extra money, while helping motivated candidates make an important decision.
As shown in the example, the school could offer in-depth application information with:
- examples of superior applications
- profiles of successful students
- application dos and don’ts
- even prequalification tests
Each of these services could be made available to potential candidates for just a few cents and without requiring them to reveal their personal data. Meanwhile, the school would gain the potential to generate substantial revenue from its high volume of visitors,
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We thank IESE Business School for allowing us to use its website to simulate Znac it!’s application.
And that’s it! Not even one click is neded!
For content providers like IESE, everything but content registration would occur automatically!
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