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 But the enormous size and explosive growth of the WWW is not the challenge we want you to become aware of. To the contrary, we think that the massive size of the Web 2.0 is in fact a great opportunity, particularly that for us the content providers and Web users are fundamental – if they grow all the segments in-between the enormous value chain grow as well. The real challenge and a mind-boggling question is why is it that the millions of content providers – the heart and soul of the entire WWW – have so far been virtually ignored in the value chain. The challenge (at least for us) is the prevailing view that the vast high quality content – we all deserve access to high quality content – can and should be provided for free, free of any charges or need to address proprietary rights.
Imagine a supermarket chain where all the goods come directly from producers for free; the customers don’t have to pay anything, either, except perhaps a small membership fee – yet somehow the chain owners, all the cashiers, cash registrar producers, stock people, shelf and freezer makers, advertisers, security personnel, utility companies, and so on, all make decent money. Actually, some even make billions. They are listed on the NYSE. How is this possible? Where would the money come from?
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